Marketing messages and what to do
The messages you can meet in Marketing, what they mean and how to fix them.
Messages
| Message | What it means | What to do |
|---|---|---|
| 'You do not have permission for this action.' | Your role lacks the permission. Screens show buttons even when you cannot use them. | Ask your administrator for the permission named in the guide. |
| 'Campaign is required.' | The campaign name is empty. 'Objective is required.' and 'Status is required.' work the same way. | Fill the field and save. |
| 'The end cannot be before the start.' | The campaign end date is before the start date. | Correct a date. |
| 'Budget is not valid.' | The amount is not a number. Other money fields say the same with their name. | Type digits only, without thousands separators. |
| 'Check the highlighted fields.' | One or more fields were refused. The reason shows on each field. | Fix each marked field. |
| 'That day is already entered for this item - edit it instead.' | There is already a delivery row for that date, campaign and level. | Open the existing row and edit it. |
| 'Row 4: no campaign' (after CSV import) | The campaign code or UTM tag in that row does not exist. | Correct the code in the file and import again. |
| 'Row 3: the date is not valid' | The date in that row is not a date. | Use the form 2026-10-06. |
| 'A campaign that has run or has leads is cancelled or completed, not deleted.' | A campaign with delivery or leads cannot be deleted. | Set its status to Cancelled or Completed. |
| 'Connect an ad account on that platform first (Campaigns > Ad Accounts).' | Audience sync needs an active ad account for the platform. | Add one. |
| 'That is not valid JSON.' | The audience rule or template JSON is badly formed. | Check quotes, commas and braces. |
| 'Give a contact, a phone number or an email.' | A member needs at least a phone or an email. | Enter one. The consent form's version of this message reads 'Say who: a contact, a phone number or an email.' |
| 'Name the rule.' | A rule needs a name. | Enter a name. |
| 'Add at least one action.' | A rule does nothing without an action. | Add an action. |
| 'Choose a field for every condition.' | A condition row has no field. | Choose a field or remove the row. |
| 'Name the journey.' | A journey needs a name. | Enter a name. |
| 'Add the steps before activating the journey.' | The journey has no steps. | Add steps, save and activate. |
| 'A journey starts with exactly one trigger.' | More than one trigger step was found. | Keep one trigger step. |
| 'Choose a lead or a contact to run it for.' | A test needs a subject. | Give a deal id or a contact. |
| 'Choose an attribution model.' | The model value was not one of the three. | Pick First touch, Last touch or Linear. |
| 'Between 0 and 3650.' | A day or month setting is out of range. | Enter a whole number from 0 to 3650. |
| 'Automation and journeys is disabled for this company.' | The feature is switched off. | Ask an administrator to switch it on. |
| 'Attribution, conversions and ROI is disabled for this company.' | The feature is switched off and you pressed a change such as the scan. | Ask an administrator. |
| 'Record not found.' | The record belongs to another company or was removed. | Reopen it from the list. |
| 'skipped: No consent recorded' (in What ran) | A rule tried to message someone with no consent record. | Record consent first, if the person agreed. |
| 'skipped: Omnichannel is not installed' (in What ran) | The action needs Omnichannel. | Install Omnichannel or remove the action. |
| 'skipped: nobody on that team' (in What ran) | Round robin found no sales rep on the lead's team. | Add reps to the team or choose a person. |