Marketing · Reference

Field reference

Every field on every Marketing form: label in English and Arabic, type, whether it is required, its limits, a valid example and what the system refuses.

On this page (34)

Marketing Dashboard Campaign form Ad account form Ad campaign form Ad set form Creative form Delivery form Delivery > Import CSV Audience form Audience form > Rule keys Audience record > Add member Audience record Record consent Rule form Action > Create CRM task Action > Assign lead owner Action > Add tag Action > Set priority Action > Notify salesperson Action > Send email Action > Add to audience Action > Send WhatsApp (Omnichannel)Journey builder Journey builder > Wait Journey builder > Condition Journey builder > Branch (A/B)Test the journey Campaign ROI Marketing Settings > Attribution Marketing Settings > Consent Marketing Settings > Audiences Marketing Settings > Send conversions to Applications > Marketing > Features Applications > Marketing > Fields

Marketing Dashboard

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Period	الفترة	Select	Yes	Last 30 / 90 / 180 / 365 days; API accepts days 1-730	Last 30 days	Last 90 days	API ?days=0 or 731 -> 422 validation error (FastAPI)

Campaign form

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Code	الرمز	Read-only	Auto	CMP-0001, CMP-0002 ... per company (count + 1, skips a code already used); max 30	Next number	(auto)
Campaign (name)	الحملة	Text	Yes	Column max 160; the server cuts text at 300 before saving (register label is English only in code)		Ramadan Offers 2026	Empty -> 'Campaign is required.'; 200 characters -> on PostgreSQL a database error (not a friendly message)
Objective	الهدف	Select	Yes	Awareness, Traffic, Engagement, Lead generation, Sales / conversions, App installs, Retention / loyalty		Lead generation	Empty -> 'Objective is required.'; a value not in the list (API) -> 'Choose one of the options.'
Channels	القنوات	Multi-select	No	Facebook, Instagram, LinkedIn, TikTok, Snapchat, YouTube / Google, X / Twitter, WhatsApp, Email, Website, Other. Unknown values are silently dropped		Instagram, WhatsApp	API ['facebook','fax'] -> saved as ['facebook'] (no error)
Start	البداية	Date	No	ISO date		2026-10-05	'2026-13-01' (API) -> 'Start is not valid.'
End	النهاية	Date	No (field setting can make it Required / Hidden)	On or after Start. Field setting marketing.campaign.end_date		2026-11-05	End before Start -> 'The end cannot be before the start.'
Budget	الميزانية	Money	No	Decimal, 2 places; negative amounts are NOT refused	0	15000.00	'abc' -> 'Budget is not valid.'; -500 -> accepted today (log)
Currency	العملة	Text	No	Not listed; saved as the first 3 letters upper-cased; empty = AED; not checked against a currency list	AED	AED	'usd' -> 'USD'; 'XYZ1' -> 'XYZ' (no error)
Owner	المسؤول	Select (company users)	No	Users with a membership in this company		A marketing user
Branch	الفرع	Select (branch dimension)	No	Branch dimension values of this company		Dubai branch
Status	الحالة	Select	Yes	Draft, Planned, Active, Paused, Completed, Cancelled - any status can be chosen directly (no lifecycle rules)		Draft	Empty -> 'Status is required.'
utm_campaign	وسم UTM للحملة	Text	No (field setting)	Max 120. Empty = made from the name: lower-case, non-letters -> '_' (e.g. 'Ramadan Offers 2026' -> 'ramadan_offers_2026'). Used to match leads to this campaign	(from name)	ramadan26	130 characters -> database error on PostgreSQL (server cuts at 300, column is 120)
Target leads	العملاء المستهدفون	Whole number	No (field setting)	Integer	0	250	'12.5' -> 'Target leads is not valid.'
Target revenue	الإيراد المستهدف	Money	No	Decimal	0	300000	'1,000' -> 'Target revenue is not valid.'
Description	وصف الحملة	Long text	No (field setting)	Up to 20,000 characters		Ramadan offers on Instagram and WhatsApp, Dubai and Sharjah

Ad account form

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Platform	المنصة	Select	Yes	Facebook, Instagram, LinkedIn, TikTok, Snapchat, YouTube / Google, X / Twitter, Other (no WhatsApp / Email / Website)		Facebook	Empty -> 'Platform is required.'
Name	الاسم	Text	Yes	Max 160		Test Meta Ads Account	Empty -> 'Name is required.'
Account id	معرف الحساب	Text	No	Max 120 (platform's ad account id, without act_)		1234567890 (sandbox)
Currency	العملة	Text	No	Column max 3; NOT upper-cased or cut on ad accounts	AED	AED	'AEDX' -> database error on PostgreSQL
Pixel / dataset / conversion id	معرف البكسل	Text	No	Max 120; needed before conversions can be sent		Test pixel id from the sandbox
Access token (stored sealed)	رمز الوصول	Secret	No	Sealed on save; never returned - the list returns blank and a 'has token' flag; leaving it blank on edit keeps the old token		Sandbox token only	Re-open the record: the token box is empty (correct)
Status	الحالة	Select	Yes	Manual entry, Connected, Disconnected, Error. Choosing 'Connected' is what turns on real calls to the platform		Manual entry	Empty -> 'Status is required.'
Branch	الفرع	Select	No	Branch dimension		(empty)
Last sync	آخر مزامنة	Read-only	-	Not set by any code path today		(empty)
Active	نشط	Tick box	No	New form starts ticked	Ticked	Ticked

Ad campaign form

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Ad campaign (name)	الحملة الإعلانية	Text	Yes	Max 160		RMD26 - Instagram Leads	Empty -> 'Ad campaign is required.'
Marketing campaign	الحملة التسويقية	Select	No	This company's campaigns (code + name)		CMP-0001 Ramadan Offers 2026
Ad account	الحساب الإعلاني	Select	No	Ad accounts of this company; platform of the account is not compared with the Platform field		Test Meta Ads Account (facebook)
Platform	المنصة	Select	Yes	As ad accounts		Instagram	Empty -> 'Platform is required.'
Objective	الهدف	Select	Yes	As campaign objectives		Lead generation	Empty -> 'Objective is required.'
Lead campaign	حملة عملاء	Tick box	No	Ticked = shows under Lead Campaigns and as 'Lead form' chip in the campaign structure	Not ticked	Ticked
Lead form	نموذج العملاء	Text	No	Max 160		Ramadan enquiry form
Platform id	معرف المنصة	Text	No	Max 120		(empty)
Daily budget	الميزانية اليومية	Money	No	Decimal; negatives not refused	0	500	'x' -> 'Daily budget is not valid.'
Lifetime budget	الميزانية الإجمالية	Money	No	Decimal; not compared with the campaign budget	0	10000	'x' -> 'Lifetime budget is not valid.'
Start / End	البداية / النهاية	Date	No	End before Start is NOT refused on ad campaigns (only on campaigns)		2026-10-05 / 2026-10-30	End 2026-10-01, Start 2026-10-05 -> saved today (log)
Status	الحالة	Select	Yes	Draft, Active, Paused, Completed, Archived		Active	Empty -> 'Status is required.'

Ad set form

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Ad set (name)	المجموعة الإعلانية	Text	Yes	Max 160		Dubai women 25-40	Empty -> 'Ad set is required.'
Ad campaign	الحملة الإعلانية	Select	Yes	Ad campaigns of this company		RMD26 - Instagram Leads	Empty -> 'Ad campaign is required.'
Audience	الجمهور	Select	No	Audiences of this company		High value customers
Budget	الميزانية	Money	No	Decimal	0	3000	'x' -> 'Budget is not valid.'
Targeting	الاستهداف	Long text	No	Free text, up to 20,000		UAE, Dubai + Sharjah, 25-40, Arabic and English
Platform id	معرف المنصة	Text	No	Max 120		(empty)
Status	الحالة	Select	Yes	Draft, Active, Paused, Completed, Archived		Active	Empty -> 'Status is required.'

Creative form

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Creative (name)	المادة الإعلانية	Text	Yes	Max 160		Reel - Iftar offer 20%	Empty -> 'Creative is required.'
Campaign	الحملة	Select	No	Campaigns of this company		CMP-0001
Ad set	المجموعة الإعلانية	Select	No	Ad sets of this company. A creative without an ad set shows as a loose creative in the campaign structure		Dubai women 25-40
Format	الصيغة	Select	Yes	Image, Video, Carousel, Story, Reel, Text, Lead form, Message / click-to-WhatsApp		Reel	Empty -> 'Format is required.'
Headline	العنوان	Text	No	Max 300		20% off at Iftar
Primary text	النص الأساسي	Long text	No	Up to 20,000		Order before 6 pm for delivery in Dubai
Call to action	الدعوة لاتخاذ إجراء	Text	No	Column max 60, server cuts at 300		Send WhatsApp message	70 characters -> database error on PostgreSQL
Media URL / Landing page	رابط الوسائط / صفحة الهبوط	Text	No	Column max 500 but the server silently cuts at 300; not checked as a URL		https://example.test/ramadan?utm_source=instagram	A 400-character URL -> saved cut to 300 without a message (log)
utm_content	وسم UTM للمحتوى	Text	No	Max 120		reel_iftar
Status	الحالة	Select	Yes	Draft, Active, Paused, Completed, Archived		Draft	Empty -> 'Status is required.'

Delivery form

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Date	التاريخ	Date	Yes	One row per day per item (company, day, level, item)		2026-10-06	Empty -> 'Date is required.'; same day + item again -> 'That day is already entered for this item - edit it instead.'
Campaign	الحملة	Select	Yes	Campaigns of this company		CMP-0001	Empty -> 'Campaign is required.'
Level	المستوى	Select	Yes	Campaign, Ad campaign, Ad set, Creative. ROI uses only the most summary level entered for a campaign (campaign first), so nothing is counted twice		Campaign	Empty -> 'Level is required.'
Ad campaign / ad set / creative	العنصر	Select	No	Ignored when Level = Campaign (set to the campaign). Not checked to belong to the chosen campaign		(empty for Campaign level)
Platform	المنصة	Select	No	Ad platforms		Instagram
Spend	الإنفاق	Money	Yes	Decimal; negative not refused		450.75	Empty -> 'Spend is required.'; 'abc' -> 'Spend is not valid.'
Impressions / Reach / Clicks / Platform leads	مرات الظهور / الوصول / النقرات / عملاء المنصة	Whole numbers	No	Integers	0	12000 / 9000 / 340 / 12	'1.5' -> 'Impressions is not valid.' (etc.)
Source	المصدر	Select	No	Manual, Import, Platform API	Manual	Manual

Delivery > Import CSV

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
CSV file	ملف CSV	File (.csv)	Yes	Header row: date, campaign, spend, impressions, reach, clicks, platform_leads, platform. 'campaign' = campaign code or utm_campaign. Campaign level only. Max 5,000 rows read. Existing day = updated. Commas inside quotes are NOT supported by the screen's parser		date,campaign,spend,impressions,clicks\n2026-10-06,CMP-0001,450,12000,340	Unknown campaign -> 'Row 2: no campaign 'XYZ''; bad date -> 'Row 3: the date is not valid'; 'abc' spend -> 'Row 4: a number is not valid'

Audience form

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Audience (name)	الجمهور	Text	Yes	Max 160 (register label English only)		High value customers Dubai	Empty -> 'Audience is required.'
Type	النوع	Select	Yes	Dynamic (rule) - rebuilt from the rule every time; Static list - keeps people added by hand		Dynamic (rule)	Empty -> 'Type is required.'
Purpose	الغرض	Select	Yes	Marketing, Newsletter, Promotions / offers, Transactional / service, Support, Profiling / ads. Transactional and Support are always 'reachable' (service messages)		Marketing	Empty -> 'Purpose is required.'
Members / Reachable / Status	الأعضاء / القابلون للوصول / الحالة	Read-only	-	Counted on save and on Rebuild; status 'ready' after a build		(auto)
Rule	القاعدة	JSON	No	An object. Empty = {"base": "customers", "channel": "whatsapp"}. base: customers \| leads \| inactive_customers \| high_value \| by_product \| by_industry \| by_location \| abandoned_quotations \| repeat_customers \| static. channel = the consent channel counted for Reachable. An unknown base gives 0 members, no error	{"base":"customers","channel":"whatsapp"}	{"base":"high_value","min_value":20000,"channel":"whatsapp"}	'{base:' -> 'That is not valid JSON.' (screen); '[1,2]' (API) -> 'Give an object.'
Description	الوصف	Long text	No	Up to 20,000		Customers who spent 20k+ AED

Audience form > Rule keys

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Extra rule keys	مفاتيح القاعدة	JSON keys	No	leads: tag, source, country (open, not archived, not 'do not contact'). inactive_customers: days (default setting, 90). high_value: min_value (default setting 50,000). repeat_customers: min_orders (2). by_product: product_id. by_industry: industry. by_location: country, city. abandoned_quotations: days (14; draft sales between days and days x 6 old). Any base: market		{"base":"leads","source":"Instagram Lead Ads","country":"AE"}

Audience record > Add member

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
name / email / phone	الاسم / البريد / الهاتف	Text	One of phone or email	Labels shown as raw keys 'name', 'email', 'phone' in both languages. Key = phone digits (leading zeros dropped) or lower-case email		Test Person / test1@example.test / +971501234567	All empty -> 'Give a contact, a phone number or an email.'

Audience record

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Platform (sync)	المنصة	Select	Yes	facebook, instagram, linkedin, tiktok, snapchat, youtube. Needs an ACTIVE ad account on that platform. Real upload only for Facebook/Instagram with status Connected	facebook	facebook	No ad account -> 'Connect an ad account on that platform first (Campaigns > Ad Accounts).'

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
name / phone / email	الاسم / الهاتف / البريد	Text	One of phone, email or contact	Labels shown as raw keys. Phone stored as digits only with leading zeros dropped; email lower-cased (format not checked). Name max 160		Test Person / +971501234567 / test1@example.test	All empty -> 'Say who: a contact, a phone number or an email.'
source	المصدر	Text	No	Max 120 (raw key label)		Dubai mall stand form
Channel	القناة	Select	Yes	WhatsApp, Email, SMS, Instagram, Facebook / Messenger, Telegram, Phone call, LinkedIn, TikTok, Snapchat, Website, Any channel. 'Any channel' applies to every channel	WhatsApp	WhatsApp	API 'fax' -> 'Choose the channel.'
Purpose	الغرض	Select	Yes	Marketing, Newsletter, Promotions / offers, Transactional / service, Support, Profiling / ads	Marketing	Marketing	API 'spam' -> 'Choose the purpose.'
Status	الحالة	Select	Yes	Opted in, Opted out, Unknown (Expired is hidden on the form but accepted by the API)	Opted in	Opted in	API 'maybe' -> 'Choose the status.'
Consent type	نوع الموافقة	Select	No	Explicit, Double opt-in, Verbal / call, Contract / terms, Implied (existing customer), Legitimate interest. API value not checked against the list (column 24)	Explicit	Explicit (form / message)	API 'anything' -> saved as-is (log)
Evidence	الدليل	Long text	No	Max 5,000 (history keeps 2,000)		Ticked the WhatsApp offers box on the stand form, 6 Oct 2026 14:10 Dubai
Expires (calculated)	الانتهاء	Read-only	-	Opted in: expires = now + 30 x 'Consent expires after (months)' days (24 months default = 720 days); 0 = never. Opted out: opt-out date set		(auto)

Rule form

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Name	الاسم	Text	Yes	Max 160 (trimmed)		WhatsApp price enquiry -> lead	Empty -> 'Name the rule.'
When (trigger)	عندما	Select	Yes	Lead created, Lead qualified, Opportunity created, Message received, New conversation, Form / lead ad submitted, Comment received, Quotation created, Order confirmed, Invoice posted, Invoice due, Invoice overdue, Payment received, Customer inactive, Consent opted out, Started by hand	Message received	Lead created	API 'birthday' -> 'Choose the trigger.'
Conditions must	يجب أن تتحقق	Select	Yes	all match / any match; anything else saved as 'all'	all match	all match
Order	الترتيب	Number	No	Rules run lowest first; empty/0 = 10	10	5	API 'abc' -> server error (int() not caught) - log
Conditions (Field / Operator / Value)	الشروط	Rows	No	Fields: Channel, Message text, Contact type, Lead status, Source, Campaign, Country, Language, Value / amount, Tags, Priority, Product, Platform, Days overdue, Days inactive, VIP, Customer replied since the wait, Team, Within business hours. Operators: =, ≠, contains, does not contain, is one of, >, <, is set, is not set. Value max 300; 'contains' takes a\|b alternatives; 'is one of' takes a,b		Message text contains price\|سعر	Field empty (API) -> 'Choose a field for every condition.'; bad operator -> 'Choose an operator for every condition.'
THEN (actions)	إذن	Rows	Yes (1+)	Create CRM task, Assign lead owner, Add tag, Set priority, Notify salesperson, Send email, Add to audience, and Omnichannel actions (Create lead from conversation, Assign conversation to team / person, Set conversation priority, Send WhatsApp, Send reply, Tag the conversation, Create support ticket, Set conversation label)	Create lead from conversation	Add tag 'ramadan'	No actions -> 'Add at least one action.'; unknown type (API) -> 'Choose what every action does.'
Stop other rules after this one	إيقاف القواعد الأخرى	Tick box	No	When this rule matches, later rules for the same event are not run (journeys still start)	Not ticked	Ticked

Action > Create CRM task

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Subject / Due in (days) / Type	الموضوع / بعد (أيام) / النوع	Text / number / select	No	Subject max 180 (default 'Follow up'); due = server date + days; Type call/email/meeting/task. Skipped if the lead has no owner		Call about Ramadan offer / 1 / Call	Lead without owner -> log 'skipped: no record or nobody to give the task to'

Action > Assign lead owner

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Person	الشخص	Select (users)	No	Empty = round robin over reps/managers of the lead's team; person must be a member of this company		Sales user	Team without reps -> 'skipped: nobody on that team'

Action > Add tag

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Tag	الوسم	Text	Yes	Max 40; a lead keeps at most 20 tags		ramadan26	Empty -> log 'skipped: no lead or no tag'

Action > Set priority

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Priority	الأولوية	Select	No	Low, Normal, High, Urgent; empty = High		High

Action > Notify salesperson

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Notification	الإشعار	Text	No	Max 160; default 'Automation: follow up'; goes to the lead owner		New Ramadan lead - call within 1 hour

Action > Send email

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Subject / Body (HTML)	الموضوع / النص	Text / long text	No	Sent through Administration > Email account; consent for channel Email checked first; kept on the record timeline		Your Ramadan offer / <p>Hello</p>	No consent -> log 'skipped: No consent recorded'; no mail account -> 'skipped: set up email sending for this company first'

Action > Add to audience

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Audience	الجمهور	Select	Yes	Audiences of this company		Ramadan responders	Empty -> log 'skipped: no such audience'

Action > Send WhatsApp (Omnichannel)

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Template / variables / Free text	القالب / المتغيرات / نص حر	Select / text	Template or text	Only approved templates listed; variables comma separated ({name}); free text only inside the 24 h window. Needs Omnichannel + WhatsApp sandbox number		ramadan_welcome / {name}

Journey builder

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Journey name	اسم الرحلة	Text	Yes	Max 160		Instagram lead welcome	Empty -> 'Name the journey.'
Trigger step	المشغل	Select + conditions	Yes	Same trigger list as rules; trigger filter conditions always 'all match'. Exactly one trigger step	Lead created	Lead created, Source contains Instagram	API with 2 trigger steps -> 'A journey starts with exactly one trigger.'
Allow re-entry	السماح بإعادة الدخول	Tick box	No	Off: the same lead/contact runs the journey only once ever	Off	Off
Step label	تسمية الخطوة	Text	No	Max 160		Welcome message

Journey builder > Wait

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
days / hours / minutes; or until the customer replies	انتظار	Numbers + tick	No	Total minutes (minimum 1). The clock checks every minute. 'until reply' wakes early when a message arrives (Omnichannel)	1 day	0 / 0 / 2	-5 minutes -> treated as 1 minute

Journey builder > Condition

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Conditions	شرط	Rows	No	As rule conditions; Yes path = match, No path = else		Customer replied since the wait is set

Journey builder > Branch (A/B)

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
A %	تفرع	Number	No	Screen 1-99, B = 100 - A; server does not check the range	50	70	API 150 -> every run goes A (log)

Test the journey

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
name / phone / email / deal_id / partner_id	اختبار الرحلة	Text	No	Raw key labels. Empty deal/partner = a made-up subject 'test-<time>'. The trigger filter is NOT applied; re-entry forced on	name 'Test Person'	deal_id of a test lead	API with no deal/partner/subject -> 'Choose a lead or a contact to run it for.'

Campaign ROI

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
From / To	من / إلى	Date	No	Filters delivery by day and leads by their attribution date (UTC); empty = all time		2026-10-01 / 2026-10-31	API ?start=abc -> server error (date not checked, analytics.py:20) - log

Marketing Settings > Attribution

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Model	النموذج	Select	Yes	First touch, Last touch, Linear (split evenly over the lead's touches)	Last touch	Linear (split evenly)	API 'u_shaped' -> 'Choose an attribution model.'
Attribution window (days)	نافذة الإسناد (أيام)	Whole number	Yes	0-3650. For a lead without a CRM-linked quotation, the partner's sales up to this many days after the lead count; 0 = 180	180	90	4000 -> 'Between 0 and 3650.'; 'abc' -> 'Give a whole number.'
Reporting currency	عملة التقارير	Text	No	First 3 letters upper-cased; empty = AED; not checked against a list. Conversion events carry it	Company currency (AED)	AED	'dirham' -> saved as 'DIR' (no error) - log

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Consent expires after (months, 0 = never)	تنتهي الموافقة بعد (أشهر)	Whole number	Yes	0-3650; applied to opt-ins recorded after the change (30 days per month)	24	12	-1 -> 'Between 0 and 3650.'
Double opt-in	تأكيد مزدوج	Tick box	No	Stored only - no effect today	Off	Off
Treat unknown consent as allowed (not recommended)	اعتبار الموافقة غير المعروفة مسموحة	Tick box	No	On: a person with no consent record may receive marketing ('Unknown - allowed by company setting')	Off	Off

Marketing Settings > Audiences

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Inactive after (days)	غير نشط بعد (أيام)	Whole number	Yes	0-3650; used by the inactive_customers base and the daily 'Customer inactive' trigger (0 = trigger off)	90	60	'x' -> 'Give a whole number.'
High value from	قيمة عالية من	Amount	No	Total posted invoice net per customer for the high_value base; negative not refused	50000.00	20000	'abc' -> 'Give an amount.'

Marketing Settings > Send conversions to

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
facebook / instagram / linkedin / tiktok / snapchat / youtube	إرسال التحويلات إلى	Tick boxes	No	Ticked = conversion events of leads attributed to that platform are dispatched (needs an active ad account with a pixel id). YouTube has no sender in code (always 'failed')	All off	facebook ticked

Applications > Marketing > Features

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Automation and journeys	الأتمتة ورحلات العملاء	Switch	-	Off: POST/PUT/PATCH/DELETE under marketing/automation(s) and marketing/journeys refused; menus Automation group and Rules hidden; existing records stay readable	On	Off then On	Save a rule while off -> 409 'Automation and journeys is disabled for this company.'
Attribution, conversions and ROI	الإسناد والتحويلات والعائد	Switch	-	Off: changes under marketing/attribution, marketing/conversions, marketing/roi refused (only 'Scan ERP events now' is a change); no menus listed	On	Off	Scan ERP events now while off -> 409 'Attribution, conversions and ROI is disabled for this company.'
Campaigns and audiences / Consent registers	الحملات والجماهير / سجلات الموافقة	Always on	-	Core - cannot be switched off; Consent is protected	On	(no switch shown)

Applications > Marketing > Fields

Field	Arabic label	Type	Required	Rules and limits	Default	Example	Refused when
Campaign description / end date / UTM campaign tag / Target leads	وصف الحملة / تاريخ الانتهاء / وسم UTM / العملاء المستهدفون	Field rule	-	Hidden: not shown on the campaign form (unless it already holds a value) and a value sent on a NEW campaign is refused. Required: campaign not saved without it	Shown	End date = Required	Required end date, Save without it -> refused with a field message on End

Updated 3 October 2026